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Business Branding: How to Create an Original Design Scheme

Matthew Warner 

Fourth Eye Digital Arts 

Branding your company can be an exciting, fun and rewarding process. It allows you the chance to learn, experiment and try new things. It gives you an opportunity to express your yourself, while new developing tools you can use to address your audience.

Make Your Mark 

Finding ways to make your mark, means finding ways to make your audience enjoy your product or service that much more. In many cases, people "eat with their eyes", and visual appeal of your business branding will help make your product stand out. Making your mark means expressing your idea in a clear and concise fashion. It means reaching your audience and making them enjoy remembering you. 

Color Variations

Once your new logo has been created, you will be able to easily adapt color changes, textures and even new backgrounds! This can be a fun and interesting process, because this time can also be considered a period of experimentation. Having variations of colors means that you can take advantage of specific themes, make additions and create campaigns.

Stand Out From The Crowd

There are specific elements that must be followed when designing your logo, product packaging or overall business brand. But finding ways to make your company unique, while staying with in the specific parameters will make you stand out from the crowd.

"The Atrium"

This is a concept piece that features light a dark tones, and brilliant accents. It can be used for product packaging, flyers or business cards. 

"Biohazard"

This is another concept piece that is available, and can be transferred onto multiple platforms and formats.

Printing vs. Print Shops 

This is when file format becomes most important. The file size and type will affect how the image can be reproduced. Your file should be in the correct format, and it should be able to be rendered to the correct size and shape without causing pixelation, or skewing the image. Whether you're printing your images at home, or you are going to a print shop, making sure you have the correct file size and format will help preserve your images integrity. Depending on the scope of your assignment, you may want to have a print shop print your images correctly. We can provide you with links to local print shops, and have your work printed and sent to you directly. Home printing can be done if you have the correct equipment. Some companies use home offices, or have office printers they can use to print off documents such as letterheads, flyers and other paper correspondence. For things that are more complicated such as t-shirts, hats, writing equipment and product packaging, sending the images directly to a print shop will ensure that you can mass produce your work with the highest quality results.

Drawings, Images and Text: Incorporating Multiple Media Formats 

Us different types of media to bring out the most from your brand. 

Get Started 

Let us know when you would like to get started. There are a wide range of services that I can provide for you, but it all begins with the consultation session. Click the button below, and send me a message. We will be in touch within 2 hours.